Bringing a Group to SB'24? Explore Our Special Rates for 3 or More!
Brands Unite: Scaling ESG Impact Through Industry Partnerships

Brands Unite:
Scaling ESG Impact Through Industry Partnerships

Tuesday, 19 July 2022
12:00pm EDT / 9:00am PDT / 5:00pm BST / 6:00pm CEST
Sponsored By
Hotwire Global Communications
Share this event:

It is a decisive moment in history for our planet and society and the role business plays in the outcome has never been more critical. Companies are being tested at every turn as stakeholders demand more action on everything from social justice to climate change. We can no longer act alone to bring about the changes needed. It’s time for more collaborative and creative solutions. This webcast brings together sustainability and marketing leaders from Meta, eBay, and Hewlett Packard Enterprise with an executive from communications consulting firm Hotwire Global Communications to discuss why an alliance-based approach to Environmental, Social, Governance (ESG) is imperative, what goes into deciding where and how to collaborate, and ways that companies can forge new partnerships to scale your impact.

What you will learn:

  • Why the way to impact is through industry alliances—join up or get left behind
  • Ways to assess your peer group to find new ESG partner opportunities
  • Whether to join existing coalitions or build your own, or both, and how

Can’t join in real time? Register anyway and we’ll send you the recording!


Heather Craft
Co-President, North America
Hotwire Global Communications

Heather Craft is the Co-President, North America, for Hotwire Global Communications. In this role, Craft is responsible for managing clients’ experiences and health, as well as overseeing our People and Culture and Finance departments in the US. With over 15 years of experience, Craft has extensive expertise and a proven track record leading integrated communications programs of scale, from early-stage startups to established public companies. Most of all, she loves building thoughtful and incredibly high-performing teams.

Alex Muir
Sustainability Manager

Alex Muir is the Sustainability Manager at eBay Inc. He supports a wide scope of projects relating to eBay’s sustainability and ESG strategy as part of the company’s Impact program. Alex is currently based in Washington DC, and prior to joining eBay, he was the Manager of Sustainability & Supplier Diversity at Marriott International. He is an MBA graduate of George Washington University where he focused on Responsible Management.

Cecilia Viyella
Global Marketing Lead

Cecilia is an experienced business marketing leader with more than 15 years of experience in the advertising industry. Over the 10 years at Meta, she has been leading the strategy and partnership in LATAM for the Global Agency business, and for the last year she has been leading Business Sustainability and Social Good for Business marketing efforts globally. With special interest in diversity, equity, and inclusion and the broader ESG umbrella, Cecilia has been responsible for leading LATAM region impactful programs like Agency Women Leadership Day and Women Mentoring. She also sits on the Meta@Women LATAM Committee where she works on initiatives that impact the women advertising community.

John Frey
Chief Technologist, Sustainable Transformation
Hewlett Packard Enterprise

Dr. John Frey developed and leads HPE’s practice for customer collaboration on sustainability and IT efficiency. He partners with HPE’s largest customers, stakeholders, and governments to develop low-carbon solutions to business challenges, share best practices, and drive new business opportunities. Dr. Frey frequently shares his expertise at international conferences and events, as well as in books, technical whitepapers, and certification programs. He is widely quoted in broadcast, online, and print media. Dr. Frey is a member of the Engineering Entrepreneurship Steering Council at Texas A&M University, and Sustainable Brands’ Advisory Board.