SB'25 San Diego is open for registration! Sign up by January 1st to lock in the pre-launch price!

John Frey

Chief Technologist, Sustainable Transformation
Hewlett Packard Enterprise

Dr. John Frey developed and leads HPE’s practice for customer collaboration on sustainability and IT efficiency. He partners with HPE’s largest customers, stakeholders, and governments to develop low-carbon solutions to business challenges, share best practices, and drive new business opportunities. Dr. Frey frequently shares his expertise at international conferences and events, as well as in books, technical whitepapers, and certification programs. He is widely quoted in broadcast, online, and print media. Dr. Frey is a member of the Engineering Entrepreneurship Steering Council at Texas A&M University, and Sustainable Brands’ Advisory Board.

John Frey is tagged in 3 assets.
Video
Assessing energy and water requirements to power AI at scale

This session will dive into a topic of universal interest and critical importance: the environmental sustainability performance of artificial intelligence (AI), analyzed through a life cycle assessment lens. Panelists will cover the current state of ... View More

Video
Brands Unite: Scaling ESG Impact Through Industry Partnership

It is a decisive moment in history for our planet and society and the role business plays in the outcome has never been more critical. Companies are being tested at every turn as stakeholders demand more action on everything from social justice to cl... View More

Video
Avoiding Unintended Consequences of Scaling AI, Automation and Gene Editing in Business

This main-stage discussion session will explore a variety of potential unintended consequences of artificial intelligence, automation and gene editing in the context of growing adoption of these tech breakthroughs in companies’ innovation pipelines... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information