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How To Engage Your Customers and Employees in Your Sustainability Efforts

How To Engage Your Customers and Employees in Your Sustainability Efforts
How To Engage Your Customers and Employees in Your Sustainability Efforts
Tuesday, April 9, 2024
12:00pm EST / 9:00am PST / 5:00pm GMT / 6:00pm CET
Sponsored By
Arbor Day Foundation
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Communicating with your employees and customers about your sustainability efforts is crucial to demonstrating your commitment to doing what is important for the planet. It invites them to join the action and understand the integrity of your company and brand. But how do you “talk the talk” with your employees? How do you get your customers to listen? What internal buy-in do you need to launch compelling programs?

This webinar will feature a robust panel from corporate and non-profits to discuss why engaging these audiences is impactful to business and how to go about doing that. The panel will feature speakers from FedEx, Grove Collaborative, International Paper, and the Arbor Day Foundation.

Communicating with your employees and customers about your sustainability efforts is crucial to demonstrating your commitment to doing what is important for the planet. It invites them to join the action and understand the integrity of your company and brand. But how do you “talk the talk” with your employees? How do you get your customers to listen? What internal buy-in do you need to launch compelling programs?

This webinar will feature a robust panel from corporate and non-profits to discuss why engaging these audiences is impactful to business and how to go about doing that. The panel will feature speakers from FedEx, Grove Collaborative, International Paper, and the Arbor Day Foundation.

Join us and learn:

  • How to talk with your employees about your sustainability efforts
  • The hurdles others in this space have navigated and learn from their journey
  • How others have gotten their customers to listen to their sustainability efforts and how they have built brand loyalty through those efforts
  • About the process of internal buy-in needed to create compelling programs that impact the business outcomes.

Can’t join in real time? Register anyway and we’ll send you the recording!

Speakers

Abbie Eisenhart
Director of Corporate Partnerships
Arbor Day Foundation

Rachel Kesselman
Communications Advisor, FedEx Global Citizenship
FedEx

Alexandra Bede
Director of Sustainability
Grove Collaborative

Alissa Campbell Shaw
Global Community Engagement
International Paper

Mike Dupee
Chief Executive Officer
Sustainable Brands

Michael Dupee is a corporate sustainability and innovation expert, educator, and entrepreneur, with over 25 years of experience across the consumer products, graduate education, investment banking, and ecotourism fields.

Content

Video
How to Engage Your Customers and Employees in Your Sustainability Efforts

Communicating with your employees and customers about your sustainability efforts is crucial to demonstrating your commitment to doing what is important for the planet. It invites them to join the action and understand the integrity of your company a... View More