Most of us love a bar of really good quality chocolate. But how we do know if behind that critical raw ingredient – cocoa – the wellbeing of people and planet are held to equally high standards?
Join us for a one-hour session packed with tips on how to build credibility, trust and value for your business. You’ll learn how industry peers are tackling some of the challenges in cocoa, exploring three major issues – equality, climate crisis and income security.
There will be live examples of how we work with different companies, who will share the impact of our partnership. You’ll also hear about Fairtrade’s consumer pull, and how we can support you to meet your sustainability goals through a combination of certification and licensing and communications tools.
Meanwhile, representing cocoa farmers, Fairtrade Africa’s Anne Marie Yao, known in cocoa-growing communities as ‘Mama Cocoa’, will share perspectives on equality from the cocoa fields, and explain the impact of a growing number of businesses choosing Fairtrade certified cocoa.
Don’t miss this opportunity to learn directly from senior industry leaders, including two of Fairtrade’s most innovative global commercial partners and experts.
Wednesday, November 3,
8:30 am PDT, 11:30 am EDT, 3:30 pm GMT
Can’t join in real time? Register anyway! We will send you a recording of the webinar.
After more than 10 years in the FMCG sector in various senior positions (brand management, trade marketing, key account management), Cécile decided to start working for Fairtrade Belgium as Business Development Manager on cocoa. Thanks to her expertise and knowledge of the retail market, she works closely with Belgian retailers to support them on their way to developing a more sustainable cocoa supply chain. She also builds and nurtures strong relationships and partnership with chocolate brands.
Anne-Marie Yao is the Regional Cocoa Manager at Fairtrade Africa. Affectionately known as Mama Cocoa by the farmers she works with, is Fairtrade’s Regional Cocoa Manager for Côte d’Ivoire and Ghana. Formerly a Senior Consultant at Fairtrade International, in her current role Anne Marie develops, coordinates and implements Fairtrade cocoa strategy.
Etienne is a marketing strategist, writer and sustainability storyteller. At SB, Etienne is the Founder and CEO of Let’s Create Possible.
Etienne runs a consulting business “Let’s Create Possible’ working at the nexus of sustainability and marketing to help make the impossible, possible, for a diverse array of B2B and B2C brands in the US and Europe. Earlier in her career, Etienne was Chief Marketing Officer at the Forest Stewardship Council, where she led the research, strategic and creative development of the global ‘Forests for all Forever’ rebranding. Before this Etienne held positions as VP Marketing for two US specialty retailers.
With more than 20 years of global brand management and marketing experience, Etienne has extensive knowledge in building both mainstream consumer brands and eco labels. Etienne began her career with over a decade in advertising (at agencies such as Fallon and Leo Burnett) leading award-winning, business-building marketing for a variety of global brands including Citibank, Nintendo, and Procter & Gamble.
Etienne is a native of London, England but now resides with her family in the US, working in her ‘spare’ time to restore and regenerate what was once a conventional farm, with her flock of free-range, grass fed, heritage breed sheep.
He’s our sweet yet sometimes bitter conscience – our Impactus Prime Paul. Paul guides the impact team through all programs and activities we do for our partner cooperatives in Ghana and Ivory coast. As a chemical engineering and development studies graduate, Paul has catalyzed change in global corporates as well as national governments, so it was chemistry at first sight when we met in 2017. Under Paul’s rule we’ve pushed for legislation in the Netherlands and developed a platform through which we share our sourcing principles. Speaking of impactus – veni, vidi, vici!
As Head of Sustainability, Philippe has developed and led ambitious 360° sustainability strategies for Lidl Belgium & Luxemburg. He launched several initiatives, with impact beyond the national borders. One of them being the chocolate bar Way To Go! in collaboration with Fairtrade and Rikolto. This year, Philippe received the Award for most impactful sustainability / strategy and was honored as CSR Professional 2020. Prior to Lidl, Philippe worked 2 years at CSR Europe, focusing on the P of PEOPLE and 14 years at WWF focusing on the P of PLANET.