Etienne is a marketing strategist, writer and sustainability storyteller. At SB, Etienne is the Founder and CEO of Let’s Create Possible. Etienne runs a consulting business “Let’s Create Possible’ working at the nexus of sustainability and marketing to help make the impossible, possible, for a diverse array of B2B and B2C brands in the US and Europe. Earlier in her career, Etienne was Chief Marketing Officer at the Forest Stewardship Council, where she led the research, strategic and creative development of the global ‘Forests for all Forever’ rebranding. Before this Etienne held positions as VP Marketing for two US specialty retailers. With more than 20 years of global brand management and marketing experience, Etienne has extensive knowledge in building both mainstream consumer brands and eco labels. Etienne began her career with over a decade in advertising (at agencies such as Fallon and Leo Burnett) leading award-winning, business-building marketing for a variety of global brands including Citibank, Nintendo, and Procter & Gamble. Etienne is a native of London, England but now resides with her family in the US, working in her ‘spare’ time to restore and regenerate what was once a conventional farm, with her flock of free-range, grass fed, heritage breed sheep.
Etienne White
Vice President, Brands for Good
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies. ... View More
Lessons from Responding to Market Pressure and Negative Push Back
This fireside chat between Etienne White and Stephen Kill will delve deep into Nespresso's commitment to transparency and authenticity as they continue to navigate building the brand through constant scrutiny and market pressure. As consumers continu... View More
Storytelling in the Anthropocene: From Problems to Possibilities
Stories reflect our innate creativity and are one of humanity’s primary methods of meaning-making. Yet today, there are no existing narratives to guide us through the times we are living in. How do we move from stories of scarcity to abundance, fro... View More
Storytelling in the Anthropocene: From Problems to Possibilities
Stories reflect our innate creativity and are one of humanity’s primary methods of meaning-making. Yet today, there are no existing narratives to guide us through the times we are living in. How do we move from stories of scarcity to abundance, fro... View More
Brands Beyond Purpose: Ethics & Crisis
When war is declared, when human rights are threatened, what is the role of business? Which criteria should brands be using to choose to make, then communicate, their stances? What are the risks and rewards to the brand of sharing their perspectives ... View More
OK Doomer: Generation Regeneration Insights
Gen Z is calling out other generations for their part in the climate crisis, but are they really activating and adopting sustainable lifestyles to the same degree as others? Join a conversation with leading research and insights speakers as they disc... View More
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More
Addressing Gender Inequality in a Post-Pandemic World
In the last year, though many have been under incredible strain, Women (vs men) have been disproportionately affected by the rise in COVID, in COVID long-tail, in unemployment, in gun violence, in domestic violence, in homelessness and in the unpaid ... View More
Addressing Gender Inequality in a Post-Pandemic World
Etienne White, VP, Brands for Good, Sustainable Brands In the last year, though many have been under incredible strain, Women (vs men) have been disproportionately affected by the rise in COVID, in COVID long-tail, in unemployment, in gun violence, ... View More
‘Net-Zero Emissions by 2050’ and ‘2°C’ Climate Targets: The Devil’s in the Details
If you are truly looking for ways to maintain or establish your company as a leader in sustainability, and to minimize backlash from critical stakeholder groups, get thee to a 1.5°C science-based target as soon as you can. ... View More
Trends in Consumer Preferences and Behaviors
Explore new research seen as critical to solving the intent-to-action gap from the SB'21 Trend Watching session "Trends in Consumer Preferences and Behaviors".... View More
Trends in Consumer Preferences and Behaviors
This session will share new research seen as critical to solving the ‘intent to action gap’ that persists as one of the key factors shaping many consumers’ relationship with sustainability. This is a new chapter in an already rich and exciting ... View More
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. ... View More
Key Interventions and Systemic Changes that Businesses Can Help Lead
There are many things businesses could do to help make collective progress against racial injustice and inequality, and to address the systemic conditions acting as enablers. While the whole range of possible actions is of course important to keep in... View More
Cartwright to Brands: Look Inward Before Responding to Social Issues
Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis. ... View More
Collaborating for Culture Change: The SB Brands for Good Response
Learn how major brands including CVS, Pepsi, P&G, Target, Nestle, SAP, Visa, and others are coming together to collaborate on using brand influence to support behavior change for a better world.... View More
Let’s Not Feed the ‘Futurism Frenzy’
If we look at the original Greek root of the word “crisis,” we learn it means to “sift and separate” — what if we are being called on to sift through and look at our lives, and let fall all that is not important? What does not get sifted, w... View More
