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Etienne White

Vice President, Brands for Good
Sustainable Brands

Etienne is a marketing strategist, writer and coach, and the Vice President of Brands for Good at Sustainable Brands.

With more than 20 years of global brand management and marketing experience, Etienne has extensive knowledge in building both mainstream consumer brands and eco labels.

Prior to heading up Brands for Good, Etienne founded and ran a company called ‘Possible’ for four years. Through 'Possible', she worked at the nexus of sustainability and marketing to help make the impossible, possible, with a diverse array of brands in the US, Europe and Latin America. Previously, Etienne was Chief Marketing Officer at the Forest Stewardship Council, where she led the research, strategic and creative development of the global ‘Forests for all Forever’ rebranding. Before this Etienne held positions as VP Marketing for two US specialty retailers.

Etienne began her career with over a decade in advertising (working at agencies such as Fallon and Leo Burnett) leading award-winning, business-building marketing for a variety of global brands including Citibank, Nintendo, and Procter & Gamble.

Etienne is a native of London, England but now resides with her family in the US.

Etienne White is tagged in 10 stories.
Cartwright to Brands: Look Inward Before Responding to Social Issues
Cartwright to Brands: Look Inward Before Responding to Social Issues

Marketing and Comms / Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis. - 2 months ago

Let’s Not Feed the ‘Futurism Frenzy’
Let’s Not Feed the ‘Futurism Frenzy’

The Next Economy / If we look at the original Greek root of the word “crisis,” we learn it means to “sift and separate” — what if we are being called on to sift through and look at our lives, and let fall all that is not important? What does not get sifted, what remains with us, is where our energy should go. - 5 months ago

Sustainable Brands Welcomes Newest Addition to Leadership Team
Sustainable Brands Welcomes Newest Addition to Leadership Team

Press Release / Sustainable Brands® announced today that Etienne White has joined the company’s leadership team as VP, Brands for Good to help expand the fast-growing collaborative initiative launched last month. - 1 year ago

The Evolution of the CMO
The Evolution of the CMO

Leadership / Considering today's rapidly changing media landscape, it's clear that the scope and sphere of the CMO role has shifted dramatically. - 1 year ago

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Embedded: 5 Factors for Rooting Sustainability in Your Organization
Embedded: 5 Factors for Rooting Sustainability in Your Organization

Organizational Change / In a recent conversation with Virginie Helias, VP and Chief Sustainability Officer at P&G, we discussed how to successfully embed sustainability. Virginie shared the top five factors that she believes are critical to rooting sustainability within an organization. - 1 year ago

Danone CEO Directs Brands to ‘Be Bold or Die’
Danone CEO Directs Brands to ‘Be Bold or Die’

Business Case / SB'19 Paris opened with a powerful statement from Danone CEO Emmanuel Faber, which in large part set the tone of the discussions for the week ahead, and outlined how his company is championing being a brand for good. - 1 year ago

Neil Gaught: Turning Aspiration Into Action
Neil Gaught: Turning Aspiration Into Action

Leadership / With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible. - 1 year ago

Girlapproved: Connecting AI, Human Evolution and the Future of Business Success
Girlapproved: Connecting AI, Human Evolution and the Future of Business Success

Organizational Change / Girlapproved provides deeper causal understanding of not only where we are and how we got here, but how to chart a better course and how to turn the mother ship around, with practical steps to guide us. - 1 year ago

P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting
P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting

Walking the Talk / In recent conversation with Marc Pritchard, Chief Brand Officer at P&G, we spent our time talking about shifting out from old paradigms and models, to create new frameworks for building brands and advancing sustainability. Here are Pritchard’s top five paradigms to shift: - 2 years ago

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The Road Less Travelled: New Paths to Mainstream Consumer Engagement
The Road Less Travelled: New Paths to Mainstream Consumer Engagement

Marketing and Comms / Mainstream consumers can be a fickle bunch can’t they? They tell us in research that they want to be more green, that they WILL purchase more eco-friendly products in the next year ahead than the one prior. But there’s that eternal gap between reported and actual behaviours; what gets entered in an online survey is often different than what happens in the shop aisle. Finding a way to bridge that gap is one of sustainability and marketing’s ‘holy grails’ we are all seeking an answer to. - 6 years ago

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