It might seem that today’s CMOs still serve largely the same purpose that they always did; but consider the rapidly changing media landscape, and it's clear that the scope and sphere of the CMO role has shifted dramatically. ... View More
In a recent conversation with Virginie Helias, VP and Chief Sustainability Officer at Procter & Gamble, we spent our time talking about how to successfully embed sustainability. Virginie shared the top five factors that she believes are critical ... View More
SB'19 Paris opened with a powerful statement from Danone CEO Emmanuel Faber, which in large part set the tone of the discussions for the week ahead. With remarks that were as refreshing as they were bold, Faber outlined how his company is championing... View More
With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible. ... View More
Girlapproved provides deeper causal understanding of not only where we are and how we got here, but how to chart a better course and how to turn the mother ship around, with practical steps to guide us. ... View More
In recent conversation with Marc Pritchard, Chief Brand Officer at P&G, we spent our time talking about shifting out from old paradigms and models, to create new frameworks for building brands and advancing sustainability. Here are Pritchard’s ... View More
Mainstream consumers can be a fickle bunch can’t they? They tell us in research that they want to be more green, that they WILL purchase more eco-friendly products in the next year ahead than the one prior. But there’s that eternal gap between re... View More