Etienne White
Vice President, Brands for Good
Sustainable Brands Welcomes Newest Addition to Leadership Team
Sustainable Brands® announced today that Etienne White has joined the company’s leadership team as VP, Brands for Good to help expand the fast-growing collaborative initiative launched last month. ... View More
The Evolution of the CMO
It might seem that today’s CMOs still serve largely the same purpose that they always did; but consider the rapidly changing media landscape, and it's clear that the scope and sphere of the CMO role has shifted dramatically. ... View More
Embedded: 5 Factors for Rooting Sustainability in Your Organization
In a recent conversation with Virginie Helias, VP and Chief Sustainability Officer at Procter & Gamble, we spent our time talking about how to successfully embed sustainability. Virginie shared the top five factors that she believes are critical ... View More
Danone CEO Directs Brands to ‘Be Bold or Die’
SB'19 Paris opened with a powerful statement from Danone CEO Emmanuel Faber, which in large part set the tone of the discussions for the week ahead. With remarks that were as refreshing as they were bold, Faber outlined how his company is championing... View More
Neil Gaught: Turning Aspiration Into Action
With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible. ... View More
Girlapproved: Connecting AI, Human Evolution and the Future of Business Success
Girlapproved provides deeper causal understanding of not only where we are and how we got here, but how to chart a better course and how to turn the mother ship around, with practical steps to guide us. ... View More
P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting
In recent conversation with Marc Pritchard, Chief Brand Officer at P&G, we spent our time talking about shifting out from old paradigms and models, to create new frameworks for building brands and advancing sustainability. Here are Pritchard’s ... View More
The Road Less Travelled: New Paths to Mainstream Consumer Engagement
Mainstream consumers can be a fickle bunch can’t they? They tell us in research that they want to be more green, that they WILL purchase more eco-friendly products in the next year ahead than the one prior. But there’s that eternal gap between re... View More
