Etienne White

Etienne is a marketing strategist, writer and sustainability storyteller. At SB, Etienne is the Founder and CEO of Let’s Create Possible. Etienne runs a consulting business “Let’s Create Possible’ working at the nexus of sustainability and marketing to help make the impossible, possible, for a diverse array of B2B and B2C brands in the US and Europe. Earlier in her career, Etienne was Chief Marketing Officer at the Forest Stewardship Council, where she led the research, strategic and creative development of the global ‘Forests for all Forever’ rebranding. Before this Etienne held positions as VP Marketing for two US specialty retailers. With more than 20 years of global brand management and marketing experience, Etienne has extensive knowledge in building both mainstream consumer brands and eco labels. Etienne began her career with over a decade in advertising (at agencies such as Fallon and Leo Burnett) leading award-winning, business-building marketing for a variety of global brands including Citibank, Nintendo, and Procter & Gamble. Etienne is a native of London, England but now resides with her family in the US, working in her ‘spare’ time to restore and regenerate what was once a conventional farm, with her flock of free-range, grass fed, heritage breed sheep.

Etienne is a marketing and sustainability strategist, writer and storyteller. She is Founder and CEO of ‘Let’s Create Possible’ a consulting practice working at the nexus of sustainability and marketing, helping make the impossible, possible, for a diverse array of B2B and B2C brands in the US and Europe. Etienne has held VP and/ or CMO roles at two U.S. fashion retailers, a global forest conservation non-profit and at Sustainable Brands. While at SB, Etienne was lead on the ‘CMO Sustainability Accelerator’ (partnering with Adweek and the ANA) and VP, Brands for Good. With more than 20 years of global brand management and marketing experience, spanning for-profit and non-profit sectors, Etienne has extensive knowledge in building both mainstream consumer brands and eco labels. She is currently writing a book 'Storytelling in the Anthropocene: A field guide for Marketers'.