Transcendent Business:
The Future of Regenerative & Sustainable Brands

Tuesday, 7 September 2021
12:00pm EST / 9:00am PST / 5:00pm GMT / 6:00pm CET
Sponsored By

The state of the environmental emergency “is a code red for humanity”, declares UN Secretary General António Guterres. “The alarm bells are deafening & the evidence is irrefutable,” according to the UN. Firms ignoring the climate crisis will go bankrupt in an impending financial collapse, Mark Carney, Bank of England governor, warns. Meanwhile, the world is struggling through a global health catastrophe that’s only worsened extant failures of democracy, including a yawning wealth gap & racial injustice.

Sustainable brands understand better than anyone that you can grow your business even as you wholly commit to humanity & the planet—even during this unprecedented confluence of crises. In fact, you’ve come to learn that relevance & long-term prosperity for your business will absolutely depend on it.

But given the enormity of our exponentially expanding challenges, “mere” sustainability is now simply the table stakes to play the game: In order to really up the ante at pace with the increasing urgency, all business leaders must now take responsibility not only to stem the tide of devastation—but begin to reverse it.

How business does that is to Lead With We, starting at the top. Where we grasp that we’re not in the transaction business anymore. We have to think about our brands as leading a multi-stakeholder, participatory movement that addresses issues that elevate human & planetary health & prosperity.

The time is now. While the viral, humanitarian, & environmental crises the world suffers come at an unaccountable human and economic cost, they seem also to have framed a doorway to a new, much-needed & more sustainable definition of manufacturing, sales, marketing, & distribution—& a more robust, & equitable expression of capitalism.

In this session, Simon Mainwaring, New York Times bestselling author & founder/CEO of strategic consultancy, We First, lays out a radical reimagining & reengineering of business. It’s based on the idea of collectivized purpose, necessary for business to respond at pace to crises at the four most critical pillars of our species’ & planet’s survival—our only safety nets: forests, soil, oceans, and, most of all, people.

Using extensive case studies & proprietary data collated over a decade of work with top brands, global & local, Mainwaring will show you how the regenerative future of business is in our grasp—and the vanguard companies & brands leading this movement of movements, perhaps the most important shift in business since the Industrial Revolution. That future of life, work, & growth in which We, together, succeed in business while we restore & protect the social & living systems on which all our futures depend.

Can’t join in real time? Register anyway and we’ll send you the recording!


Simon Mainwaring
New York Times bestselling author & Founder/ CEO
We First

Simon Mainwaring is founder & CEO of We First, a strategic consultancy driving growth and impact for purpose-driven brands. He’s on the Steering Committee of Sustainable Brands, the Forbes Business Council, and a Fellow of the Royal Society of Arts. His company, We First, was a Real Leaders’ Top 100 Impact Companies in the US for 2021 and 2019, as well as a B Corp ‘Best For the World’ Honoree. Simon’s first book, We First was a New York Times bestseller and named Best Marketing Book of the Year by strategy+business. His new book, Lead With We, will be released in November, 2021. Simon was a Real Leaders Top 50 Keynote Speakers in the World in 2020. Prior to We First, Simon was an award-winning writer and creative director at top creative agencies including Wieden & Kennedy, Ogilvy and Saatchi & Saatchi.

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