I’m the founder and CEO of We First, a leading brand consultancy that builds purpose-driven brands. We deliver purpose-driven strategy, content and training that accelerates growth for clients including TOMS, Virgin, Timberland, Sony Pictures, SAP, VF and more. My book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan, 2011) is a New York Times, Wall Street Journal and Amazon bestseller, and strategy+business named it the Best Business Marketing Book of the Year.
I’m a member of Conscious Capitalism LA and the Business Alliance for the Future, and a Fellow of the Royal Society of Arts in London. I was included in Top 30 Global Brand Gurus for 2018, Richtopia’s ‘Top 200 Philanthropists and Social Entrepreneurs 2017,’ and the 2016 United National Foundation's 'Global Influencers to Follow.’ I deliver courses that help brands define their purpose at www.WeFirstWorks.com and consult for brands at www.WeFirstBranding.com.