Simon Mainwaring is the founder and CEO of We First, the leading brand consultancy that provides purpose-driven strategy, content, and training that accelerates growth through purpose.
Simon Mainwaring is tagged in 12 stories.
Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values, as well as quality.
The rideshare company is the second-largest in the sector, controlling over one-third of US market share, with Uber driving the majority. While there is tough competition, Lyft stands out with its purpose, mission and activism, which recently lead the company to celebrate 1 billion rides. - 2 years ago