Simon Mainwaring

Founder & CEO
We First, Inc.

Simon Mainwaring is the author of Lead With We, the Wall Street Journal bestseller that shows how companies address purpose, sustainability, and climate challenges in ways that build their business. He’s the founder and CEO of the award-winning strategic brand consultancy, We First, that’s a B Corp ‘Best For The World’ Honoree and a Real Leaders Top 50 keynote speaker in the World. He hosts the influential ‘Lead With We’ podcast, is a columnist for the CMO Network in Forbes, and wrote the New York Times bestseller, We First. He’s been a Featured Expert and Jury Member for the Sustainable Development Goals at the Cannes Lions Festival and U.S. One Show for Sustainable Development.

Simon Mainwaring is a brand futurist, keynote speaker, columnist, podcaster, and bestselling author. He is the Founder/CEO of We First, a brand consultancy specializing in the strategy and storytelling of purpose and sustainability. We First is a Real Leaders Top 100 Impact Companies in the U.S. and B Corp ‘Best for the World’ honoree. Simon’s first book, We First, is a New York Times bestseller and named Best Marketing Book of the Year by strategy+business. His new book, Lead With We, is a Wall Street Journal bestseller, #2 Forbes Best Business Book of the Year, McKinsey Top Business Bestseller on Workplace & Culture, Official Nominee for The Next Big Idea, and a finalist for International Business Book of the Year. Simon is a Thinkers360 Top 50 Global Thought Leaders & Influencers on Climate Change, B2B, & Sustainability, Momentum Top 100 Impact CEOs in the U.S., host of the influential podcast, 'Lead With We', and prolific columnist for Forbes.com CMO Network. He was ranked among Real Leaders magazine’s “Top 50 Keynote Speakers in the World” and was a Jury Member for the Cannes Lions Festival on the Sustainable Development Goals, the U.S. One Show on Sustainable Development, and the Real Leaders Impact Awards.

Simon Mainwaring is tagged in 28 assets. Page 1 of 2.
Video
Special Plenary Presentation

View Video

Video
Welcome to day 2 of SB'25 San Diego

View Video

Slides
Turning employees and top management into sustainability advocates and champions

This session will host a candid discussion about internal company practices that have stood the test of time in terms of helping turn employees and top management into sustainability advocates and champions. In addition to covering tactics proven eff... View More

Slides
Leadership in sustainability-centric governance: Guidance on achieving and maintaining sustained excellence

This insight-packed session will provide a compilation of best practices and advice on several key dimensions of sustainability-minded governance. The range of governance issues covered will include: putting purpose into practice in effective and las... View More

Video
Turning employees and top management into sustainability advocates and champions

This session will host a candid discussion about internal company practices that have stood the test of time in terms of helping turn employees and top management into sustainability advocates and champions. In addition to covering tactics proven eff... View More

Video
ESG Under Fire: How to Build Brand Love and Shift Consumer Behavior In Uncertain Times

Economic headwinds, stakeholder expectations, and rising regulation have complicated the ESG landscape leaving many business leaders confused, conflicted, or paralyzed. So how do you make sense of this moment? How do you earn the trust of employees a... View More

Slides
ESG Under Fire: How to Build Brand Love and Shift Consumer Behavior In Uncertain Times

Economic headwinds, stakeholder expectations, and rising regulation have complicated the ESG landscape leaving many business leaders confused, conflicted, or paralyzed. So how do you make sense of this moment? How do you earn the trust of employees a... View More

Article
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action

Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term. ... View More

Video
SB Webinar - Addressing System-Level Change for Circularity: The Central Role of Partnerships

Leadership no longer looks like a large company beating the competition to an incredible, unique solution; it looks like changing the system through collaborative innovation. “We know we can’t do it alone” is a phrase used frequently by a wide ... View More

Video
Developing and Aligning on Brand Purpose

Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's not just about doing good!), and explore the... View More

Slides
Developing and Aligning on Brand Purpose

Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's not just about doing good!), and explore the... View More

Video
Advancing Regeneration Through Brands

Nestlé announced its intention to advance regenerative food systems at scale and its brands will play a crucial role in bringing that intention to life. From engaging with consumers and key opinion leaders to working with farmers and suppliers along... View More

Article
‘Lead With We’: How to Drive Business Growth Through Collectivized Purpose

Business leaders are best positioned to facilitate meaningful change — not only for our bottom lines, but for the collective good. Together, we will create a transcendent practice of business that restores and protects the natural and social system... View More

Video
Day 2-B2A6: Pursuing Good food Good life through brands

We only have one planet. We must protect, restore and renew our planet’s resources today and for future generations. Brands can have a unique opportunity to connect with consumer to create a positive impact not only on the environment, but to nurtu... View More

Video
Day 3-B3A6: The “Virtuous Spiral” of Transcendent Business: How To Lead With We

You can grow your business even as you wholly commit to humanity & the planet—even during this unprecedented confluence of crises. In fact, relevance & long-term prosperity for your business will absolutely depend on it. How you get there is to Lea... View More

Article
Purpose at Work: How Wrangler Is Creating the Next Generation of Sustainable Fashion

Wrangler is taking big steps to achieve sustainability. By tackling the industry’s biggest challenges, the jeans giant is carving out a competitive advantage and helping other apparel makers improve industry practices. ... View More

Article
Purpose at Work: How to Engage Consumers to Do Good at Scale

Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you. ... View More

Article
Purpose at Work: How Brandless Creates Community by Making Better Stuff Available to All

Communicating your brand’s purpose is vital to creating emotional connections with your customers. But it must be done authentically and in line with your overall brand positioning, story and tone of voice. ... View More

Article
How SAP's Purposeful Customer Network Solves Business & World Challenges

“Be authentic. You may have lost it for whatever reason: acquisition, merger, leadership changes, a value prop has evolved … but never forget where you came from.” — Alicia Tillman, SAP ... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event

February 18-19, 2026
SB'26 Tokyo
US Event