Simon Mainwaring
How SAP's Purposeful Customer Network Solves Business & World Challenges
Supply Chain / “Be authentic. You may have lost it for whatever reason: acquisition, merger, leadership changes, a value prop has evolved … but never forget where you came from.” — Alicia Tillman, SAP - 2 months ago
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’
Organizational Change / Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours. - 3 months ago
How VSP Global Drives Growth, Impact Through Purpose
Walking the Talk / The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations. - 3 months ago
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
Marketing and Comms / We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. - 4 months ago
How Lyft Drives Growth Through Purpose
Leadership / Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values, as well as quality. The rideshare company is the second-largest in the sector, controlling over one-third of US market share, with Uber driving the majority. While there is tough competition, Lyft stands out with its purpose, mission and activism, which recently lead the company to celebrate 1 billion rides. - 6 months ago
How MOD Pizza's People-First Culture Drives Growth and Impact
Organizational Change / Corporate culture sets the groundwork for how your team interacts with each other and your customers. - 6 months ago
Sixty South: How to Turn Sustainability into Business Growth
Walking the Talk / Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to healthy foods and consumer goods. - 8 months ago
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Press Release / Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. - 11 months ago
4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017
The Next Economy / Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time. - 1 year ago