Simon Mainwaring

Purpose at Work: How Wrangler Is Creating the Next Generation of Sustainable Fashion

Supply Chain / Wrangler is taking big steps to achieve sustainability. By tackling the industry’s biggest challenges, the jeans giant is carving out a competitive advantage and helping other apparel makers improve industry practices. - 1 year ago

Purpose at Work: How to Engage Consumers to Do Good at Scale

Behavior Change / Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you. - 1 year ago

Purpose at Work: How Brandless Creates Community by Making Better Stuff Available to All

The Next Economy / Communicating your brand’s purpose is vital to creating emotional connections with your customers. But it must be done authentically and in line with your overall brand positioning, story and tone of voice. - 1 year ago

How SAP's Purposeful Customer Network Solves Business & World Challenges

Supply Chain / “Be authentic. You may have lost it for whatever reason: acquisition, merger, leadership changes, a value prop has evolved … but never forget where you came from.” — Alicia Tillman, SAP - 1 year ago

Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’

Organizational Change / Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours. - 1 year ago

How VSP Global Drives Growth, Impact Through Purpose

Walking the Talk / The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations. - 1 year ago

‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

Marketing and Comms / We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. - 1 year ago

How Lyft Drives Growth Through Purpose

Leadership / Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values, as well as quality. The rideshare company is the second-largest in the sector, controlling over one-third of US market share, with Uber driving the majority. While there is tough competition, Lyft stands out with its purpose, mission and activism, which recently lead the company to celebrate 1 billion rides. - 2 years ago

How MOD Pizza's People-First Culture Drives Growth and Impact

Organizational Change / Corporate culture sets the groundwork for how your team interacts with each other and your customers. - 2 years ago

Sixty South: How to Turn Sustainability into Business Growth

Walking the Talk / Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to healthy foods and consumer goods. - 2 years ago

Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

Press Release / Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. - 2 years ago

4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017

The Next Economy / Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time. - 3 years ago

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We First