We First
Purpose at Work: How Wrangler Is Creating the Next Generation of Sustainable Fashion
1 month ago - Wrangler is taking big steps to achieve sustainability. By tackling the industry’s biggest challenges, the jeans giant is carving out a competitive advantage and helping other apparel makers improve industry practices.
How SAP's Purposeful Customer Network Solves Business & World Challenges
8 months ago - “Be authentic. You may have lost it for whatever reason: acquisition, merger, leadership changes, a value prop has evolved … but never forget where you came from.” — Alicia Tillman, SAP
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’
8 months ago - Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours.
5 Reasons Why Impact Is Competitive: Insights from the World’s Top CEOs
2 years ago - Corporate social and environmental responsibility has developed to a point where the world’s leading CEOs believe it is essential to their companies’ long-term business success. The movement is growing, and companies around the world are approaching social and environmental problems as opportunities to drive profit as well as progress for humanity.
4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017
2 years ago - Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time.