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Alex Paine

Partner - Brand, Innovation and Sustainability at Lippincott

As Strategy Partner at global creative consultancy Lippincott, Alex help companies understand humans; and build brands, develop products and tell stories which matter to them.

He also leads Lippincott’s sustainability practice - aiming to accelerate transition by helping companies to connect with customers on climate, and drive meaningful change together.

Alex Paine is tagged in 1 stories.
Why Shades of Grey Matter in Sustainability, and How to Get Customers to Care
Why Shades of Grey Matter in Sustainability, and How to Get Customers to Care

Marketing & Communications / Corporate fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Here are two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded for it. - 4 hours ago