Anna Simpson
How Brands Can Get Under Our Skin
There’s a house on Long Island that can keep you young. At least, that’s what the architects claim – and it’s no small matter in an aging world. If I asked you what you’d look for in your ideal home, you might reply ‘a space to unwind’ ... View More
How Brands Can Unlock Our Adventures
Many classic tales of adventure begin with an empowering gift: something that opens doors, reveals possibilities, or helps to overcome obstacles. D’Artagnan’s father presents him with fifteen crowns, a horse and a letter of introduction; James Bo... View More
How Your Brand Can Counter the Cynics This Christmas
Cynicism about the social role of brands soars at Christmas. Back in the 1950s, singer-songwriter Tom Lehrer riffed on various carols: Hark the Herald Tribune sings, Advertising wondrous things. God rest ye merry, merchants, May you make the Yuletid... View More
What Do People Really Want?
What people want was the nub of the most exciting conversations at Sustainable Brands London earlier this week. ... View More
