Anna Simpson is tagged in 4 stories.
Marketing and Comms /
There’s a house on Long Island that can keep you young. At least, that’s what the architects claim – and it’s no small matter in an aging world. If I asked you what you’d look for in your ideal home, you might reply ‘a space to unwind’ or ‘a little love and laughter.’ I’d be surprised if you came back with ‘rejuvenation’: a word used to sell face cream, not housing.But perhaps we don’t give enough thought to the way in which our minds and bodies are constantly responding to the world around us. What an opportunity for brands! We may not know we want houses that keep us young, but it would make a great selling point in an estate agent’s window.
- 10 years ago
Product, Service & Design Innovation /
Many classic tales of adventure begin with an empowering gift: something that opens doors, reveals possibilities, or helps to overcome obstacles. D’Artagnan’s father presents him with fifteen crowns, a horse and a letter of introduction; James Bond goes to see Q to pick up his car and gadgets; the Master of Jordan College gives Lyra the all-knowing, all-telling alethiometer.
- 10 years ago
Product, Service & Design Innovation /
Cynicism about the social role of brands soars at Christmas. Back in the 1950s, singer-songwriter Tom Lehrer riffed on various carols: Hark the Herald Tribune sings, Advertising wondrous things. God rest ye merry, merchants, May you make the Yuletide pay. Angels we have heard on high Tell us to go out and buy!Could brands add something to Christmas beyond gifts and greed? Cultural rituals are all about community: We share food, read stories or sing songs to reinforce shared understandings of our history and the values we share as a society. How can brands help people to get to the heart of the community spirit?
- 10 years ago