An experienced Food and Beverage leader, as CEO of Guayaki Yerba Mate, Ben Mand brings a passion for sustainable, healthy products to the company. Prior to Guayaki, Ben was the CEO of Harmless Harvest where he successfully transformed the company from a brand solely focused on coconut water to a leader in premium functional beverages and plant-based dairy, ultimately transforming an unprofitable business into a durable & scalable company. Prior to Plum, Ben worked in various brand marketing and innovation roles at leading companies including Plum Organics, General Mills, Johnson & Johnson, and Interbrand.
Ben Mand
CEO
Yerba Madre (fka Guayakí Yerba Mate)
Ben Mand is tagged in 2 assets.
Video
How to reframe your brand as a lifestyle choice while remaining true to your mission and values
Many consumers say they would support sustainability-driven brands and prioritize purchasing products that are good for people and the planet, but their actions often fall short of their intentions. As leaders, how can we re-orient our brands so that... View More
Slides
How to reframe your brand as a lifestyle choice while remaining true to your mission and values
Many consumers say they would support sustainability-driven brands and prioritize purchasing products that are good for people and the planet, but their actions often fall short of their intentions. As leaders, how can we re-orient our brands so that... View More
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