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Chris Houghton

Chris Houghton is tagged in 1 stories.
Are We at the Dawn of a Refill Revolution?
Are We at the Dawn of a Refill Revolution?

Chemistry, Materials & Packaging / Over the past 10 years we’ve seen a recurring ambition from clients — wanting to ‘do a Nespresso.’ This is because it’s a refill system that premiumised their brand, redefined their category, elevated user experience, drove consumption and built brand loyalty whilst delivering profitable growth. - 10 years ago