Dagmar Ebaugh

Science, Certifications, Stories: 3 Reasons You Can't Afford Not To Leverage Your Brand's Sustainability Initiatives

Stakeholder Trends and Insights / Your company is doing all the right things: You’re making a product with sustainable attributes, your manufacturing process is diverting waste from landfill, and your products contain recycled content. But are these efforts translating into higher brand value at the shelf? If you’re not communicating your sustainability efforts in the right way, you might be missing the boat. Here are three key reasons you can’t afford to miscommunicate your sustainability initiatives: - 8 years ago