Dan Passe

Dan is the Global Head of Marketing and Communications at Nikola Corporation, a global leader in zero-emissions Class 8 truck and energy technology. Since joining Nikola in March of 2023, he’s done everything from launching the hydrogen fuel cell electric truck to putting forth multiple marketing campaigns to writing speeches and overseeing social media activities. He joined Nikola from Nissan Motor Co., where he served as a leader of product communications in the U.S. and at the company’s global headquarters in Japan, handling everything from crisis situations to executive communications to trade shows to the global reveal of the Z sports car. Dan holds an undergraduate degree from Cornell University and a J.D. from Loyola Law School, Los Angeles.