David Harding-Brown
How Can Brands Bring Bio-Based Materials to Scale (and Should They)?
A large audience gathered at this SB ’15 London breakout session Tuesday to (hopefully!) learn more about what appeared to be a very niche subject.A preliminary display of hands around the room confirmed the lack of experience around bio-materials,... View More
Innovating for Sustainability - A Game of Two Halves?
Julian Borra of the Thin Air Factory and Thomas Kolster, author of Goodvertising, provided another immensely entertaining and engaging presentation from SB ’14 London’s main stage in Tuesday’s afternoon brief session. Every footballing cliché ... View More
#SB14London: The Value of Deeper Collaboration to End Deforestation
Another Tuesday afternoon panel brought together a diverse team of industry figures who shared insights surrounding problems of deforestation and the measures that have been taken to halt the process in a region of British Columbia.The Great Bear Rai... View More
#SB14London: How Holonomic Thinking Can Help Us Upgrade Our Leadership Skills for the New Economy
On the way into this workshop, I overheard a remark that this was a novel session, and involved working with clay … this turned out to be absolutely true, but more on that later.Simon Robinson and Maria Moraes Robinson are the co-authors of Holonom... View More
Montague's 'Storydoing' the Antidote to Bland Ad Messaging, Artificial Brand Positioning
This Monday afternoon workshop offered great insight into the way innovative and successful companies have made the transformation from a culture of Storytelling to one of “Storydoing.” For those not familiar with the term, Ty Montague (author of... View More
Unilever Details How It Is 'Making Progress, Driving Change' in Living Plan Update
It’s said that the likely success of any company initiative can be gauged by the support and involvement of the senior management. If this is true, then the support demonstrated by the presence of so many of Unilever’s top team at the latest ‘S... View More
Brands Share Strategies for Creating Shared Value on SB London Day Two
The morning of day two at SB London was brimming with brands both large (Starbucks, MARS, BASF, Kering) and small (Fairphone, Honest By) sharing their perspectives on and strategies for creating value for all stakeholders, all of which are naturally ... View More
