David Placek is founder of Lexicon Branding — the agency behind the names of iconic brands including BlackBerry, Swiffer, Febreze, PowerBook, Lucid and hundreds of others.
Marketing and Comms /
The names that resonate with consumers and shop optimism in an industry hoping
to fix a host of complicated, global problems will help form a foundation for
many years of success.
- 3 weeks ago