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David Placek

CEO & Founder, Lexicon Branding

David Placek is founder of Lexicon Branding — the agency behind the names of iconic brands including BlackBerry, Swiffer, Febreze, PowerBook, Lucid and hundreds of others.

David Placek is tagged in 1 stories.
Why Your Sustainable Brand’s Name Is More Important Than You Think
Why Your Sustainable Brand’s Name Is More Important Than You Think

Marketing and Comms / The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success. - 3 weeks ago