David Placek is founder of Lexicon Branding — the agency behind the names of iconic brands including BlackBerry, Swiffer, Febreze, PowerBook, Lucid and hundreds of others.
David Placek
CEO & Founder, Lexicon Branding
David Placek is tagged in 1 assets.
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Why Your Sustainable Brand’s Name Is More Important Than You Think
The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success. ... View More
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