SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 28th!

Denise Lee

Denise Lee is tagged in 3 stories.
What Should Uber Do?
What Should Uber Do?

Product, Service & Design Innovation / Uber seems to be under fire from all directions. The ride-sharing service is being blocked by some cities and entire nations, dealing with accusations of a driver having sexually assaulted a passenger, addressing a story by a reporter who felt threatened when a company executive suggested they try to squash negative coverage, receiving criticisms over surge pricing during the recent incident in Sydney, and being sued for allegedly making false claims about the safety of its service. You’d be right for wondering if Uber might fall even faster than it rose. - 9 years ago

Great Brands Never Have to 'Give Back'
Great Brands Never Have to 'Give Back'

Marketing and Comms / A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke. Apparently the struggling department store company, which is closing 33 underperforming stores and incurred a net loss of nearly $500 million in its last reported quarter, felt it was important to promote a report detailing its sustainability activities. What JCPenney probably intended as a reassuring message about the company came off more like an effort to distract people from the realities of its fundamental business problems. - 10 years ago

Write Your Brand's Obituary
Write Your Brand's Obituary

Organizational Change / What would happen if your company ceased to exist? Would journalists write headlines heralding your past achievements, or would their stories simply add you to a list of bygones? Would analysts express disappointment or would they point to indicators that made your death predictable? Would employees wonder how it could have ended, or would they have known it was inevitable? Would customers mourn your passing, or would the demise of your brand go unnoticed? - 10 years ago