Eliza Preston

Eliza Preston

Eliza Preston is tagged in 1 assets.
Article
Consumer Behavior Change
Dispelling the Dissonance: How Conscious Brands Can Turn Customer Beliefs Into Actions
Dispelling the Dissonance: How Conscious Brands Can Turn Customer Beliefs Into Actions
Published on January 9, 2014
About a 4 minute read

In the 2010 UN Global Compact-Accenture Global CEO Study, 49% of CEOs said that the sustainability agenda can only move forward if driven by greater consumer demand; government and corporate initiatives will not be enough. While sustainability advoca... View More

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