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Emanuele Madeddu

Senior Director Brand Strategy + Branding
National Geographic

Emanuele Madeddu brings 25 years of experience in brand strategy, marketing, and creative direction to his role as Executive Vice President of Global Brand Strategy.

Through his work, he seeks to bring to life National Geographic's vision to inspire the explorer in all people. Manu has deep insights into consumer trends and consumption patterns to define the brand’s meaningful role in the world, to build both a functional and emotional audience connection. He is passionate about developing strategies and creating award-winning multimedia campaigns (from Cannes Lion to the One Show, from Promax to the Art Director's Club, and other major awards around the globe). Manu has ideated more than 200 television spots, digital and social campaigns for global brands, corporations, institutions, and non-profit organizations in media, telecommunication, entertainment, banking, sporting goods, services – but he’s still in awe when he hears a great radio commercial.

Emanuele Madeddu is tagged in 2 assets.
Video
Collaborating for Culture Change: The SB Brands for Good Response

Learn how major brands including CVS, Pepsi, P&G, Target, Nestle, SAP, Visa, and others are coming together to collaborate on using brand influence to support behavior change for a better world.... View More

Video
Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative

This session summarizes the results of the Pull Factor Project – an actionable toolkit for marketers and brand leaders to create cohesive communications that can shape culture and behavior toward sustainable lifestyles. It then goes beyond that to ... View More

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October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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Sponsored by Amazon
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