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A sustainability manager at a large auto parts manufacturer recently explained the company’s lack of interest in water management this way: “It's not worth our time. Water is too cheap and no one cares." Moreover, the executive acknowledged that even if they did care, they had no idea how to tackle an operational issue that is largely unseen and highly distributed. Doing nothing is a common response, and indicative of the second-class status water still has in much of the business world, including the boardroom.
- 7 years ago