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Fred Richards

Fred Richards is tagged in 1 stories.
Sustainability: Separating the Talk from the Action
Sustainability: Separating the Talk from the Action

Product, Service & Design Innovation / In 2010, I wrote a piece on sustainability. At the time, my point of view was that it’s a challenge too big and too complex for governments alone; particularly with the financial growth of nations such as China, Brazil and India, where consumers were beginning to get a taste of their newly acquired buying power. Back then I thought it would take a change in human behavior to have a real impact on business practices … people seeing the threats to their environment the way they once saw the threat of smoking to their health. So, it’s 2016, where do we stand? - 7 years ago