Geoff McNeely

Want an Impactful Business? Focus on Design of Culture

Product, Service & Design Innovation / Many business leaders today are trying to step up their game and do more than create profitable businesses; they are attempting to use their skills to better the world. Yet in the current business culture, return on capital and financial profit are the sole metric of success. But we can apply tools from cultural evolution to “redesign” business culture — beginning with startups — so that businesses are better equipped to solve social problems. - 8 years ago