SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 28th!

International Labor

International Labor is tagged in 1 stories.
soleRebels: Rising to the Top of the Footwear Industry Through Decent Work
soleRebels: Rising to the Top of the Footwear Industry Through Decent Work

Product, Service & Design Innovation / “It was pretty basic. We self-financed. Five workers plus myself working inside a workshop situated on my grandmother’s plot of land inside our village of Zenabwork,” recalls Bethlehem Tilahun Alemu, now CEO and managing director of soleRebels, one of the first global footwear brands to emerge from a developing country.“Right from the start of 2004, we aimed to create, grow and control a world class footwear brand that would bring even more jobs and prosperity for the workers by leveraging the artisan skills of our community.” - 9 years ago