Increasingly brands are turning to purpose as they realise that traditional marketing approaches are less and less effective among today’s consumers. Globally, 60 percent think that branded content is just clutter (Meaningful Brands 2017, Havas Med... View More
January’s Women’s March was one of the biggest global movements of recent years. An estimated 5 million people marched in 17 different countries to show their support for basic human rights — freedom, equality, justice and personal security - w... View More
The relationship between brands and people is being transformed before our very eyes; the old-fashioned, binary model of companies selling and people consuming is dead. Traditional, rigid hierarchies of control are being replaced with more fluid and ... View More