Turn purpose into profit — join SB'25 San Diego to scale sustainable innovation and unlock brand growth.

John Erik Metcalf

John Erik Metcalf is co-founder and CEO of Upgraded — a MacBook upgrade program that enables effortless upgrades and the convenience of low monthly payments. Driven by the conviction that efficiency leads to productivity and that accessibility should be within reach for all, Upgraded is transforming the device ownership landscape and unlocking the true power of the world’s most premiere technologies. By spreading the price of these popular and powerful laptops across 36 low monthly payments, Upgraded is radically increasing access and affordability in the world of Apple products while empowering creators, specialists, and tech enthusiasts to continuously utilize the latest tools available.

John Erik Metcalf is tagged in 1 assets.
Article
Increasing Accessibility and Revitalizing Forgotten Devices: Shouldn’t We Be Able to Upgrade Our Laptops?

Those who regularly partake in upgrade programs will have access to the best possible devices, while partaking in a sustainable business practice that enhances the wellbeing of people and the planet. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, May 8, 2025
The ROI of Sustainability Part 1: What's Changed, What Hasn't and How to Move Forward with Confidence
Webinar
More Information

May 13-14, 2025
SB'25 Aotearoa New Zealand
International Event
More Information