John Natoli

All Innovation Is Not Created Equal

Product, Service & Design Innovation / All around today’s business world, there’s a lot of talk about “innovation.” Supply chains, service delivery, formulation, marketing, and countless other areas of business are undergoing rapid change from a variety of angles. Innovation is the new go-to for both entering a market and maintaining a competitive lead. Where “differentiation” may have been the buzzword not too long ago, innovation requires us to actually be different, not just look different. - 7 years ago