Jonathan Hanwit

Co-founder
thinkPARALLAX

Jonathan Hanwit is co-founder of thinkPARALLAX, a strategic brand consultancy that works with companies to define and activate their purpose.

As a branding, strategy, and citizenship expert, Jonathan helps companies articulate, communicate and activate their purpose to enhance performance, engagement and reputation.

Jonathan Hanwit is tagged in 4 stories.
The 3-Part Formula for Effective ESG Communication
The 3-Part Formula for Effective ESG Communication

Marketing and Comms / ESG issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability professionals aren’t fully utilizing the power of narrative to engage. - 2 weeks ago

6 Tactics for Optimizing Corporate Communications on Climate Action
6 Tactics for Optimizing Corporate Communications on Climate Action

Marketing and Comms / Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy. - 3 months ago

3 Approaches to Building Customer Trust Through Transparency
3 Approaches to Building Customer Trust Through Transparency

Marketing and Comms / In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken. - 1 year ago

4 Steps to Creating Social Impact Programs That Benefit Communities and Business
4 Steps to Creating Social Impact Programs That Benefit Communities and Business

Business Case / Not so long ago, there was a large disconnect between doing good and good business. While the idea of corporate social responsibility has been around since the 1960s, businesses have historically approached CSR and sustainability as a “feel good” silo or regulatory requirement — a means to improve public image reputation and mitigate risk, but not much else. It wasn't until recent years that companies discovered that social impact programs could benefit a company in more remunerative ways — increasing revenue, creating new markets, driving innovation, retaining talent, and opening the doors to new business opportunities. As such, it was rare for CEOs and CFOs to even nod their heads towards citizenship and sustainability, much less make it a priority. - 1 year ago

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