Have Sustainable Brands delivered right to your inbox.

Jonathan Hanwit

Co-founder
thinkPARALLAX

Jonathan Hanwit is co-founder of thinkPARALLAX, a strategic brand consultancy that works with companies to define and activate their purpose.

As a branding, strategy, and citizenship expert, Jonathan helps companies articulate, communicate and activate their purpose to enhance performance, engagement and reputation.

Jonathan Hanwit is tagged in 5 stories.
Finding a Job with Purpose Amid the COVID-19 Crisis
Finding a Job with Purpose Amid the COVID-19 Crisis

Organizational Change / Finding a job in sustainability or social impact wasn’t easy even before COVID-19 blindsided and bludgeoned the global economy. Your sustainability and social impact job search will be challenging, but if you stay motivated and keep trying, you will eventually find a good fit. - 5 months ago

The 3-Part Formula for Effective ESG Communication
The 3-Part Formula for Effective ESG Communication

Marketing and Comms / ESG issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability professionals aren’t fully utilizing the power of narrative to engage. - 1 year ago

6 Tactics for Optimizing Corporate Communications on Climate Action
6 Tactics for Optimizing Corporate Communications on Climate Action

Marketing and Comms / Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy. - 1 year ago

3 Approaches to Building Customer Trust Through Transparency
3 Approaches to Building Customer Trust Through Transparency

Marketing and Comms / In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken. - 2 years ago

Advertisement
4 Steps to Creating Social Impact Programs That Benefit Communities and Business
4 Steps to Creating Social Impact Programs That Benefit Communities and Business

Business Case / Not so long ago, there was a large disconnect between doing good and good business. While the idea of corporate social responsibility has been around since the 1960s, businesses have historically approached CSR and sustainability as a “feel good” silo or regulatory requirement — a means to improve public image reputation and mitigate risk, but not much else. It wasn't until recent years that companies discovered that social impact programs could benefit a company in more remunerative ways — increasing revenue, creating new markets, driving innovation, retaining talent, and opening the doors to new business opportunities. As such, it was rare for CEOs and CFOs to even nod their heads towards citizenship and sustainability, much less make it a priority. - 2 years ago

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2020 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.