Jorge Fontanez is CEO of B Lab U.S. & Canada, part of a global network focused on realizing
stakeholder capitalism and whose global mission is to create an inclusive, equitable, and
regenerative future benefitting all people and the planet. Jorge's career has been in pursuit of
achieving racial equity through economic equity, influenced by the belief that business can be a
force for good. Jorge's perspective on business comes from having in-depth experience leading
marketing and brand strategy for iconic brands across a variety of sectors including Consumer
Packaged Goods, Mining and Minerals, Automotive and Financial Services. In 2015 he founded
Marca Studio, an independent strategic marketing consultancy serving entrepreneur founders of
color in their early-stage ventures, as well as purpose-driven brands, nonprofits, and
foundations. Jorge designed a course on Stakeholders & Marketing and lectures at the Bard
MBA in Sustainability Program. He also serves as an advisor to the NYU Center for Sustainable
Business and Pacific Community Ventures, and since 2014 he has been a First Mover Fellow of
the Aspen Institute Business & Society Program.
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