Kim Soko
Designing with Purpose
What can we learn about purpose from design? In preparation for launching this series and my consulting business, I decided I needed a bit of a crash course on design. I’ve always been interested in design (particularly interior and visual design),... View More
Towards Corporate Humanities: How to Leverage Purpose to Make Your Organization More Human
In the past few weeks we talked about what purpose is, how it’s affected the economy, and why it’s so important from a psychological perspective. We ended the last post by beginning to understand the differences between Humans and Econs [Humans b... View More
Our Brain on Purpose
Psychology teaches us that humans are irrational, adaptable, constantly changing beings with cognitive abilities greater than any other animal. Economics would have us think we are rational, unchanging, robots devoid of empathy or feelings towards an... View More
AB InBev: How a Global Brewer Is Setting the Bar for Innovation in Local Water Conservation
I came to Colorado, like millions before me, for the mountains, the active, sustainable lifestyle — and, of course, the beer. Coloradoans love their beer. So when I was invited up to Fort Collins to check out the water-saving initiatives of a local... View More
How to Fix Capitalism: Part One
This is the second post in a short series on purpose. If you missed the first one, you should start here.I’m not going to pretend to have all the answers, but I think I’ve at least become better at understanding the problem. Capitalism has lost s... View More
Experimenting on Purpose: An Introduction
In 1928, a struggling scientist working to find a cure for bacteria became frustrated with his work and decided he needed a break. This was not the tidiest of scientists and instead of properly cleaning up, he simply left his dirty petri dish in the ... View More
