Kristel Corson joined Traditional Medicinals in 2022 to focus on building the brand for its next phase of growth, rooted in purpose and delivering quality, efficacious products that harness the power of plants and their many wellness properties.
Prior to Traditional Medicinals, Kristel spent more than 30 years helping beloved brands like Clover Sonoma, LeapFrog, Jamba Juice and Clif Bar & Co. meet or exceed business objectives through a combination of innovative new product launches, strong retail presence and marketing programs that create positive, lasting consumer connections.
In her last role at Clover Sonoma as Chief Revenue Officer, Kristel led the transformation of the brand from a values-based regional brand to a national conscious consumer brand through mission driven branding and innovative new products. Kristel earned a BS in Business Administration with a concentration in Marketing from San Francisco State University.
She lives in Sonoma County with her husband and two children and proudly supports her community as a Bay Area native.
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