Leslie Pascaud is tagged in 2 stories.
Marketing and Comms /
“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.The growing expectation that brands should make meaningful contributions to the world has put pressure on marketers to find profitable ways to do so. They must carefully select causes that align with the brand’s ethos and can be seamlessly woven into their business models. But how to find such rare pearls? The answer lies, in part, with data.
- 9 years ago
Product, Service & Design Innovation /
Impact investing is the all the rage in billionaire circles. Now as most of us aren’t billionaires, you might ask: ‘why do we care?’ Quite simply because this phenomenon is changing the face of both philanthropy and finance and has the potential to radically impact our communities, the causes we care about and the world at large.
- 9 years ago