Marcela Jaramillo is a strategic marketing and brand communications professional with more than 15 years of experience. She has extensive knowledge in B2B marketing, brand portfolio management and corporate communications. Across her career, Marcela has specialized in F&B value chains with a strong connection to origin, championing the importance of creating shared value for rural communities in the search of long-term business sustainability, including cocoa and coffee. As VP of Marketing & Communications for Luker Chocolate for the last 3 years, among other projects, she leads client engagement for Luker’s sustainability Initiative The Chocolate Dream. In that role, she directs engagement strategy with clients and allies to build partnerships around social and environmental innovation initiatives that address the challenges of Colombia’s cocoa-growing communities.
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