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Martha Cotton

Managing Director
Fjord

Martha Cotton is the Managing Director and Global Lead for Design Research at Fjord/Accenture. Prior to that, Cotton led gravitytank’s research team — helping clients understand their unique situations and clearly see new opportunities for growth. She is broadly recognized for her expertise in ethnographic and observational research, focus groups, user interface development, and data collection and analysis.

Martha Cotton is tagged in 1 stories.
Caremongering: The Future of Sustainable Enterprise
Caremongering: The Future of Sustainable Enterprise

The Next Economy / COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those companies designing with the benefit of all life in mind will thrive now and in the decade ahead. - 2 weeks ago

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