Now Open: Saver Pricing for SB’26

Martha Cotton

Managing Director
Fjord

Martha Cotton is the Managing Director and Global Lead for Design Research at Fjord/Accenture. Prior to that, Cotton led gravitytank’s research team — helping clients understand their unique situations and clearly see new opportunities for growth. She is broadly recognized for her expertise in ethnographic and observational research, focus groups, user interface development, and data collection and analysis.

Martha Cotton is tagged in 1 assets.
Article
Caremongering: The Future of Sustainable Enterprise

COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those com... View More

Upcoming Events

June 8-11, 2026
SB'26 San Diego
US Event
More Information

Tuesday, March 24, 2026
The Wow Spot: Where Sustainability + Marketing Turn to Magic
Webinar
More Information

Thursday, April 2, 2026
Governance Under Pressure: Rule-of-Law, Market Stability, and Business Risk in Volatile Times
Webinar
More Information