Masaya Hayashida

How a Community-Based Strategy Helped Kirin Create Shared Value

Product, Service & Design Innovation / When Japanese brewer Kirin launched its Creating Shared Value (CSV) Division in 2013, the link between competitive advantage and Corporate Social Responsibility (CSR) was a relatively new concept, and Kirin was the first corporation in Japan to institute CSV management. Masaya Hayashida, who spearheads Kirin’s CSV division as executive officer and general manager, states plainly that he is not interested in hypothetical arguments over CSR or CSV. He’s practical, and Kirin’s CSV pursuit of social & economic value has come to fruition in the form of a community-based approach. - 7 years ago