Paris is getting ready to host the United Nations international conference on Climate Change (COP21). For businesses, COP21 seems a good opportunity to communicate to their stakeholders. But what to say and to whom? And what are the risks of communic... View More
With its "Know what you eat" website, French organic yogurt brand The 2 Cows (Stonyfield France) is demonstrating commendable transparency regarding the composition of its products and traceability of its ingredients. It also presents its c... View More
Between brands who use misleading ecological or social claims in their campaigns and those who decide not to communicate at all, there is a balance to find. How can companies communicate their social responsibility commitments in a relevant and effec... View More
In December 2011, Patagonia called on US consumers to make more considered purchases with its famous “Don’t buy this jacket” ad and this year encouraged customers to value what they already have with its “Worn Wear” campaign. Along the same... View More
French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well. ... View More