Mathieu Jahnich is tagged in 5 stories.
Marketing and Comms /
With its "Know what you eat" website, French organic yogurt brand The 2 Cows (Stonyfield France) is demonstrating commendable transparency regarding the composition of its products and traceability of its ingredients. It also presents its continuous improvement on the different sectors as well as challenges still to be addressed in the coming years.Certainly, The 2 Cows has many strengths:
- 10 years ago
Chemistry, Materials & Packaging /
In December 2011, Patagonia called on US consumers to make more considered purchases with its famous “Don’t buy this jacket” ad and this year encouraged customers to value what they already have with its “Worn Wear” campaign. Along the same lines, Brazilian cosmetics company Natura launched in May 2013 a new flagship brand called SOU (meaning “I am”), reconciling low environmental impacts and low costs with high sensorial impacts and inviting users to a new kind of consumption.
- 10 years ago