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Melissa Orozco

Founder & Chief Impact Strategist
Yulu PR

Melissa Orozco is an award-winning social entrepreneur with a passion for adapting innovative PR solutions to campaigns that solve social and environmental issues. In 2011, Melissa founded Yulu PR, a communications firm mandated to champion socially innovative organizations that are making positive social and environmental impact. Yulu was Canada’s first PR agency to become a certified B Corporation.

With the belief that stories have the power to drive behavior and social change, Melissa embarked on the development of a new industry — an evolution of public relations. Enter Impact Relations. Impact Relations is the discipline of using powerful stories to make a positive impact. Today, Impact Relations is an emergent industry of change-makers across North America with a shared mission to use PR as a force for good.

Melissa Orozco is tagged in 1 stories.
How to Communicate with Purpose During a Pandemic
How to Communicate with Purpose During a Pandemic

Marketing and Comms / As impact communicators and advisors, it’s our responsibility to remind those we work with and those we meet along the way that businesses that lead with purpose and credible, authentic values are those that will stand the test of time. - 3 weeks ago

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