Melissa Orozco is an award-winning social entrepreneur with a passion for adapting innovative PR solutions to campaigns that solve social and environmental issues. In 2011, Melissa founded Yulu PR, a communications firm mandated to champion socially innovative organizations that are making positive social and environmental impact. Yulu was Canada’s first PR agency to become a certified B Corporation.
With the belief that stories have the power to drive behavior and social change, Melissa embarked on the development of a new industry — an evolution of public relations. Enter Impact Relations. Impact Relations is the discipline of using powerful stories to make a positive impact. Today, Impact Relations is an emergent industry of change-makers across North America with a shared mission to use PR as a force for good.