Mitch Hedlund

How Standardized Labels, Celebrities and Brands Are Working to Help the Public ‘Recycle Right!’

Behavior Change / In celebration of Earth Month (shouldn’t every month be Earth Month?), our nonprofit organization Recycle Across America (RAA) hosted an exciting pair of events to discuss the faltering recycling industry and a simple solution that can help begin to make recycling fiscally viable and help it begin to thrive. Before we talk about the Earth Month events and RAA’s society-wide standardized labeling system for recycling bins, let’s briefly discuss the challenges facing the recycling industry and the ominous signs that suggest we need serious solutions, and fast. - 5 years ago