SB'25 San Diego is open for registration! Sign up by January 1st to lock in the pre-launch price!

Mollie Hughes

CEO
Softly Solutions

Mollie Hughes is a trailblazer in the world of green marketing innovation! Mollie is passionate about navigating sustainability regulations, diving deep into the rules of what businesses can and can NOT say when it comes to sustainability claims. Essentially, she geeks out on the tedious stuff so you don’t have to.

As a Co-Founder of Softly Solutions, Mollie’s developed easy-to-use tech tools that save businesses hours of research so they can avoid greenwashing, understand what their competitors are doing in the market, and confidently go-green without the risk.

She is an expert in green marketing compliance and eco-label certifications. And is known for her innate ability to simplify the complex. She is THE Climate Credibility Expert—the CEO of Softly Solutions, Mollie Hughes

Mollie Hughes is tagged in 2 assets.
Video
AI tools that make sustainability professionals more efficient and effective

This session will present a range of promising AI tools to automate, simplify, or significantly speed up tasks that sustainability professionals have to tackle on a regular basis. Panelists will describe the promise and potential of each tool, analyz... View More

Video
Building Trust with Consumers: How Sustainably Certified Products Can Help Your Business

In today's marketplace, consumers are increasingly seeking products that align with their values and environmental concerns. This webinar will explore how sustainably certified products can help companies build trust and credibility with consumers, w... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information