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Mona Amodeo

Mona Amodeo is tagged in 1 stories.
Reimagining Organizations as Brand Ecosystems
Reimagining Organizations as Brand Ecosystems

Organizational Change / Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these questions that consumers have about their businesses. Today, companies face an increasingly hyperconnected, skeptical marketplace where customers are demanding more. They want to know the substance beyond the sizzle of advertising. For branding to remain the economic engine it has been over the past 70 years, we need to ask: What’s next? - 2 years ago

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