Product, Service & Design Innovation /
As a responsible shopper looking to do the right thing, you might think if a brand is openly talking about their environmental or labor practices, they’re probably legit. And if they show you a picture of a happy worker or an NGO partner, it’s probably a sign of good intent and practices, right?
Buyer beware — greenwashing (i.e. exaggerating their environmental chops or social practices in an effort to make themselves seem sustainable, and even diverting attention away from negative practices such as child labor, or the consumption-driven fast-fashion model) is definitely a thing, and it’s not just the big fast-fashion brands. - 4 years ago