The Next Economy / Materialism is making us miserable. That’s the unavoidable conclusion from decades of research into the links between consumption and wellbeing. Buying stuff just doesn’t make life feel any better. Advertising paints a picture of what we don’t have and fuels frustration and insecurity. What does this mean for businesses that aspire to grow? How can brands improve their impacts on the world whilst also selling us more? - 5 years ago