Why are light switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do we connect these seemingly unconnected questions? Le... View More
"We want to create "radical impact", as we like to call it: create access to better quality coffee than the one sold by the leading multinationals and make sure that the people growing our coffee make a better living by bringing value-... View More
On Monday morning, the 8th of January, Apple’s board members had probably just recovered their iPhones from their kids, who had been using them all weekend for gaming, when they saw an open letter posted online by two of the company’s major inves... View More
“Business Humanizer?” the client read out loud from my business card. “And what does a Business Humanizer do?” she asked, light-heartedly. It always triggers a question. What does business humanizing have to do with brands, organizations and ... View More
Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accel... View More
Recently, I was invited for a panel discussion on the future in brand communication at the renowned faculty of advertising and marketing, the ESPM, in São Paulo. I shared my view that society nowadays demands brands to positively contribute to the s... View More