Rohit Shukla

Ag Innovation Showcase Highlights Beacons of Hope for the Future of Food

Product, Service & Design Innovation / Feeding the world is no new challenge, but with an expanding global middle class, what has made the problem worse in recent years is a new appetite for rich, resource-intensive foods. The demand for protein is increasing in China and even in mostly vegetarian India, who account for much of the increasing strain on land, animal and water resources. Thus, the global food system must account not just for not only an increasing population, but also a growing class of consumers with demanding palettes and greater purchasing power. - 1 year ago