Tiffany Beers

Tiffany is a driven and curious innovator who brings game changing products, experiences, systems and strategies to life on behalf of the brands. Tiffany manages a large team of multidisciplinary engineering and Innovation professionals.

Tiffany has 21 years of experience in the product & process innovation space including consumer goods(Nike, Saysh, Rubbermaid), Automotive (Tesla, amateur motorsports racing) and consumer electronics (Logitech G, Astro Gaming). She has been granted over 35 US patents and has worked alongside some of the top footwear designers, athletes and entertainers in the world. She also successfully made the transition from the plastics industry to the footwear industry and is currently in the consumer electronicsand gaming industries.

Tiffany has spent over 15 years in the footwear space with Nike, Saysh and her own Youtube Channel reviewing sneakers. She served as the lead Innovator on the Nike Hyperadapt, 2016 Nike Mag (auto lacing), Air Jordan 29, Tom Sachs Collection 1, Air Yeezy 1, Air Raid Paranorman, Coraline Dunk and many more Nike Products. For Saysh, she helped in starting the brand by bringing in designers, factories and various partners to build the product, she also developed their first two products, The Saysh One and the Olympic track & field spike competed in by Allyson Felix in the 2021 Tokyo Olympics, where she won both a gold & a bronze medal.

Tiffany is experienced in product development from concept thru mass production of consumer goods. Tiffany has been featured in Wired Magazine (Oct ‘16), Netflix-Abstract the Art of Design, The Today Show, The New York Times and the book “Sneakers” for her innovative work on Nike’s Electro Adaptive Reactive Lacing (EARL) Technology. Tiffany grew up in a small town in Pennsylvania and studied at Penn State Erie, The Behrend College for her Bachelors of Science in Plastics Engineering Technology.