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Yvon Chouinard

Yvon Chouinard is tagged in 1 stories.
The Former CEO of Patagonia Is Taking on Bad Baby Gear
The Former CEO of Patagonia Is Taking on Bad Baby Gear

Product, Service & Design Innovation / The Kubota tractor parked out front is the first tip-off that Michael Crooke is not your typical executive. While other startup founders might sport a Tesla, Crooke’s home office in Ojai is a far cry from Silicon Valley. Step over the welcome mat with the Pearl Izumi mark, look up at the Patagonia surfboard in the rafters, and you realize this little converted garden shed is like a history lesson in Crooke’s path from Navy SEAL to being a leading figure in sustainable business. - 5 years ago