Assurant (NYSE: AIZ), a premier global protection company that safeguards and services connected devices, homes and automobiles, is collaborating with AT&T (NYSE: T) in a “Tree for Trade-In” initiative to support the Arbor Day Foundation’s reforestation efforts in a wildfire-impacted area of California.
As part of the initiative, every phone, tablet or device traded-in to AT&T online or -in-store during the month of April will support the planting of a tree in the Placerville Nursery for California Wildfire Reforestation, the only forest service nursery in the state. The campaign will result in the planting of 75,000 new trees at the Placerville Nursery that will later be transplanted into the forests and communities devastated by the most recent Los Angeles wildfires. The effort will support the restoration of these critical ecosystems and preserve California’s natural landscapes for future generations.
Assurant supports this initiative by helping ensure that traded-in devices returned by AT&T consumers are securely processed. The trade-in initiative supports circularity with repurposing devices to extend their useful life and responsibly recycling those that are end of life.
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AT&T
Published Apr 7, 2025 6am EDT / 3am PDT / 11am BST / 12pm CEST