Last Chance to Join Us at SB'24 San Diego!

Carlsberg Saying 'Cheers' to Crowdsourced Solutions for Sustainable Beer

Carlsberg Group is inviting companies and members of the public to submit their ideas on how to make Carlsberg beer more sustainable. The competition, “Cheers to Green Ideas,” was launched in partnership with Scandinavian think tank Sustainia on Monday.

Carlsberg Group is inviting companies and members of the public to submit their ideas on how to make Carlsberg beer more sustainable. The competition, “Cheers to Green Ideas,” was launched in partnership with Scandinavian think tank Sustainia on Monday.

Carlsberg is crowdsourcing ideas to improve the environmental impact of beer and inspire positive change in consumer behavior. The idea can apply to any stage of the product life cycle, from production of raw materials to brewing, transportation, packaging, and recycling. The competition highlights three key challenges to consider: how to package beer in an eco-friendly way, how to increase recycling, and how to use less water and energy during production.

“We are experts in brewing great beer, and by engaging professionals and consumers to contribute their own innovative ideas, we can work together to brew beer that is even more sustainable,” said Simon Boas Hoffmeyer, Sustainability Director at Carlsberg.

There are two awards: the Cheers to Green Ideas Award, primarily intended for companies and entrepreneurs; and the JC Jacobsen Special Award, intended for consumers and more fun, engaging, behavioral change-based ideas. The winners will each have a chance to collaborate with Carlsberg experts and partners in the Carlsberg Circular Community and win a cash prize – $20,000 for the Cheers to Green Ideas Award and $10,000 for the JC Jacobsen Special Award.

the exciting potential of cultivated, fermented and plant-based protein innovation

Join us as Aleph Farms, the Better Meat Co, the Good Food Institute and Plantible Foods discuss the latest advancements in cultivated, plant-based, and fermentation-derived proteins — and how incorporating alternative proteins can help brands significantly reduce environmental impacts, while conserving natural resources — Tuesday, Oct. 15 at SB'24 San Diego.

Ideas are being accepted now through October 16, 2015 at sustainia.me/Carlsberg. The winners will be announced on December 6 in Paris, in connection with the COP21 climate conference.

“Sustainable solutions within different sectors are ready and available today. From the food and beverage sector to fashion and transport, there is a myriad of solutions existing today that we should identify and scale in order to fuel the transition to a sustainable society,” says Laura Storm, CEO of Sustainia. “In Sustainia, we know that the best solutions are found in the nexus of businesses, civil society and policy, and the Cheers to Green Ideas cooperation with Carlsberg is a testament to the power of co-creation.”

Earlier this month, Carlsberg joined AB InBev and Heineken to lead Global Beer Responsibility Day. The three brewers are also members of the Beverage Industry Environmental Roundtable (BIER), which recently launched a True Cost of Water Toolkit to help facilities more accurately estimate their costs and pursue water stewardship strategies.

Upcoming Events

October 14-17, 2024
SB'24 San Diego
US Event
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

Related Stories

Industry Players Convene on Solutions for Decarbonizing Business Travel COLLABORATION & CO-CREATION
Industry Players Convene on Solutions for Decarbonizing Business Travel
Unilever Refreshing Fragrance Formulas with Upcycled Flowers INNOVATION & TECHNOLOGY
Unilever Refreshing Fragrance Formulas with Upcycled Flowers
Report: Reverse Logistics Integral to Accelerating Circular Fashion CIRCULAR ECONOMY
Report: Reverse Logistics Integral to Accelerating Circular Fashion
Bridgestone Partners to Create Closed-Loop Ecosystem for Tires CIRCULAR ECONOMY
Bridgestone Partners to Create Closed-Loop Ecosystem for Tires
Unilever Partners to Scale Circular Packaging Solutions in Global South CIRCULAR ECONOMY
Unilever Partners to Scale Circular Packaging Solutions in Global South
Ancient Olive Trees Key to Protecting Region’s Ecology and Economy COLLABORATION & CO-CREATION
Ancient Olive Trees Key to Protecting Region’s Ecology and Economy