Community Updates

Braskem Inspires Environmental Sustainability and Community Engagement with Mural Arts Philadelphia Partnership and Closed Loop Plastic Recycling

Braskem (B3: BRKM3, BRKM5 and BRKM6; NYSE: BAK; LATIBEX: XBRK), the largest thermoplastics resins producer in the Americas and the worldwide leader in bio-polymers, announced today a new "closed-loop" plastic recycling partnership with Mural Arts Philadelphia. Together, Braskem and Mural Arts Philadelphia will transform plastic supplies used every day in the mural-making process to resins and then convert into new plastic products such as new buckets to be used by artists and constituents.

Published 6 years ago | About a 2 minute read

Joe Paolucci, Braskem U.S. Director of Sustainability, stated, "Braskem is honored to be partnering with Mural Arts Philadelphia to inspire civic engagement and environmental sustainability through inspirational public art projects. Our new closed-loop recycling program is designed to support local artists and communities in magnifying the vibrant voices of Philadelphia through public art, all while educating people on the benefits of closed-loop recycling to create more sustainable lifestyles."

Mural Arts Philadelphia is the nation's largest public art program and engages communities in up to 100 public art projects each year. The organization collaborates with community members to imagine and lead public art projects that build social capital, develop a sense of communal ownership over space, represent diversity, and empower people to drive positive change in their city and everyday lives.

The new partnership between Braskem and Mural Arts Philadelphia will benefit the environment and promote sustainability, through plastic life-cycle management. Braskem will coordinate the collection, transportation and reprocessing of Mural Arts Philadelphia's plastic art supplies which will be used in the production of "next-life" recycled products such as new art supplies or plastic park benches. Plastic art supplies are normally purchased by Mural Arts, so the partnership will off-set costs, benefit the environment and allow Mural Arts additional resources to invest in its programs and projects.

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

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Jane Golden, Mural Arts Philadelphia Executive Director, commented, "Mural Arts has done many projects, in partnership with many wonderful Philadelphia-based organizations, to educate and engage the public about environmental sustainability, including our current Trash Academy project in South Philadelphia, so we are thrilled to practice what we preach through this new collaboration with Braskem. Our artists and constituents create up to 100 new public artworks each year and go through many supplies, so our partnership with Braskem presents an exciting opportunity to find new ways to recycle plastics and to do our part for the environment."

The closed-loop plastic recycling program with Braskem launches with Mural Arts Philadelphia's Sweetbriar project, which is being led by renowned artists James Burns and Nathaniel Lee. The closed-loop plastic recycling art projects will also include public paint days, where members of the community can come participate in creating the murals.

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